NIBE Industrier AB is a Swedish group headquartered in Markaryd that develops and manufactures energy-efficient indoor climate solutions. The company’s visual identity centers on a typographic wordmark in a distinctive red, a color the brand uses exclusively for its logotype.
Design and History
In the fall of 2021, NIBE introduced a new visual identity. The Swedish agency KAN helped craft the new look, which included a new colour palette, a new typeface, new iconography, design elements and image guidelines. The work was implemented into NIBE’s new visual guideline document.[1]
According to NIBE’s official visual guidelines, the primary NIBE logotype is used across all communications. The red in the NIBE visual identity symbolises the heritage and legacy of NIBE. The NIBE red is used for recognition and to enhance the connection to NIBE’s heritage, and it is used exclusively for the logotype.[2]
Meaning and Symbolism
NIBE’s official guidelines state that the red in the visual identity symbolises the heritage and legacy of the company. The colour is reserved exclusively for the logotype, serving as a recognition element that strengthens the connection to NIBE’s history.[2]
NIBE Industrier AB has registered a trademark that claims red as a feature of the mark. The registration describes the mark as consisting of a “B” design shaded in red.[3]
Typography and Design
As part of the 2021 visual identity update, NIBE adopted a new typeface alongside the new colour palette, iconography and design elements.[1] Brand asset databases list the NIBE logo red with the hex code #A81A1A, though this specific value is not confirmed in NIBE’s own published guidelines.[4]
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