Planmed Oy is a Finnish medical imaging company that develops and manufactures mammography and orthopedic imaging equipment. Founded in 1987 as a subsidiary of the dental technology company Planmeca Group, Planmed is headquartered in Helsinki, Finland, and sells its systems in more than 80 countries.[1]
Design and History
Planmed’s corporate identity is built around a typographic wordmark: the company name set in blue lettering on a transparent background. The logo functions as the primary statement of the trading name across corporate materials.[2]
The company’s official brand guidelines document specifies that the blue logo should match Pantone 288 when reproduced in special colors, with additional guidance provided for four-color, two-color, and single-color reproduction.[2]
Planmed makes the logo available for download through its official press and downloads section, alongside product images and brochures accessible via its material bank.[3]
Meaning and Symbolism
The logo is described in the company’s own brand guidelines simply as a blue logotype used to state the trading name, without reference to any emblem, icon, or symbolic element.[2]
Typography and Design
The Planmed identity consists of a wordmark only, with no documented accompanying symbol or icon. The company’s brand guidelines describe the logo as a logotype and do not identify a specific typeface by name.[2]
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