Scott Paper Company was an American manufacturer of tissue and paper products, founded in Philadelphia in 1879 by brothers Irvin and Clarence Scott. The company operated under the Scott Paper name until 1995, when it was acquired by Kimberly-Clark. [1]
Design and History
Scott Paper’s visual identity centered on the word “Scott,” the founding family’s surname, rather than the full company name. Although the business was formally called Scott Paper Company, only the first word was used in its logo. [2]
The earliest trademark, Scott Tissue, was registered in 1903, becoming the company’s first logo. [2] Over the decades, the mark evolved through multiple versions, and at least two distinct variants are documented. Both share a common structure: the word “Scott” appears in the center, rendered in white letters with a black outline, accompanied by the word “brand” in small white lettering. [3] The details of these versions differ slightly from one another. [3]
Sales for the company peaked in the 1960s, a period when its branding was widely visible in American households. [2] The company’s identity remained tied to the Scott wordmark through the decades, and the brand continued to appear on products after the Kimberly-Clark acquisition in 1995. [4]
Meaning and Symbolism
The logo’s use of the family name “Scott” directly tied the corporate identity to the company’s founding brothers, Irvin and Clarence Scott. [1] The wordmark approach, featuring the surname prominently with supporting text, was a straightforward representation of the brand’s heritage rather than an abstract or pictorial symbol. [2]
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