Unicharm Corporation, the Japanese manufacturer of feminine care, baby care, wellness care and pet care products, uses a corporate mark called the Charm Ring. The mark was created as a new symbol to commemorate the company’s 40th anniversary in 2001, and it remains the basis of the corporate identity today.[1][2]
Design and History
The Charm Ring consists of two forms within a ring. According to Unicharm’s official description, the design signifies a warm relationship based on trust between the one who is supported and the one who is supporting them, with examples including a mother and her baby, a caregiver and the person being cared for, and an owner and their pet.[1]
Unicharm was founded on February 10, 1961, originally as Taisei Kako Co., Ltd., manufacturing and selling building materials before entering the feminine napkin market in 1963.[3][2] The company introduced the Charm Ring corporate mark in 2001, the year of its 40th anniversary, alongside a renewed corporate philosophy.[2]
In the fall of 2016, the company name logo was updated. Previously the logotype consisted only of the English lettering “unicharm.” The revision added the Japanese kana rendering of the company name (ユニ・チャーム) alongside the English lettering, with an arc line placed between the two.[4]
In 2024, Unicharm unveiled a new corporate brand essence, “Love Your Possibilities,” which expresses the company’s commitment to realizing a cohesive society in which all people support one another.[5] The Charm Ring continues to serve as the company’s corporate mark alongside this brand essence.[6]
Meaning and Symbolism
Unicharm’s official description states that the two forms within the Charm Ring’s ring depict the warm relationship between a caregiver and a recipient, and the mark represents the corporate image Unicharm strives for: to embrace customers tenderly and support them in maintaining healthy, comfortable lives.[1]
The three colors of the Charm Ring carry documented meanings according to the company:
- Yellow represents the energy and brightness of daily life.
- Orange represents the warmth and power of life.
- Blue represents the technology and trust to offer science for daily life.[1]
Unicharm states that it wants everyone to feel the strength found in tenderness, irrespective of generation or gender, and that the Charm Ring represents these thoughts and feelings.[1]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
