Agence Ker was an advertising agency whose 1970 logo is documented in the Logobook archive, a curated collection of logos, symbols and trademarks assembled by the Swiss design community Svizra.[1] The mark was designed by Claude-Marc Perrot and Jean-Claude Müller.[2]
Design and History
The Agence Ker logo, created in 1970, is a geometric composition featuring an arrow, a circle, triangles and the letter K, with the text “United States” encased within the design.[2] The archive describes the mark as a dynamic and geometric design representing an advertising agency based in the United States.[2]
Logobook, which launched in 2017, collates identities dating back to the 1950s and credits the designers, companies and years of creation for each logo it features.[3] The Agence Ker entry follows that format, attributing the design to Perrot and Müller and dating it to 1970.[2]
Meaning and Symbolism
The archive’s description notes the logo’s combination of geometric elements, including an arrow, circle and triangles, alongside the letter K.[2] No documented explanation of the intended symbolism behind these individual elements has been recorded in the available sources.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
