AppsFlyer is a mobile marketing analytics and attribution platform founded in Israel in 2011 and now headquartered in San Francisco, California.[1] The company was co-founded by Oren Kaniel and Reshef Mann.[1] Its visual identity consists of a wordmark and a separate abstract symbol mark, with brand colors documented as violet and bright turquoise.[2]
Design and History
AppsFlyer’s current logo pairs a lowercase wordmark with an abstract geometric icon. The symbol is a rounded, angular form that suggests motion or a flight path, consistent with the “Flyer” portion of the company name. The mark is available in violet, turquoise, white, and black versions for use across different backgrounds.[2]
The company’s official brand colors are documented as #220D4E (violet) and #00C2FF (bright turquoise).[2] These two colors appear together in the primary logo lockup, with the symbol typically rendered in violet and the wordmark in a dark tone, or the entire mark in a single color on contrasting backgrounds.
AppsFlyer was founded in 2011 during the early growth of the app economy, when mobile developers lacked tools to measure and optimize their marketing efforts.[3] The company has since expanded from mobile attribution into a broader “Modern Marketing Cloud” offering that includes deep linking, fraud protection, and advanced analytics.[3]
No public documentation identifies a specific designer, agency, or formal redesign date for the AppsFlyer logo. The company maintains a press kit with official brand assets through its newsroom page.[4]
Meaning and Symbolism
AppsFlyer has not published an official explanation of its logo’s symbolism. The abstract icon’s curved, directional form visually echoes the “flight” concept in the company name, but the company does not provide documented meaning for the mark’s individual elements. The violet and turquoise color pairing is the most verifiable aspect of the brand’s visual identity, as these are the two colors consistently listed in brand asset databases.[2]
Typography and Design
The AppsFlyer wordmark uses a lowercase sans-serif typeface with a clean, contemporary appearance. The specific typeface has not been publicly identified by the company. The wordmark is typically set in a dark violet or black tone, while the symbol appears in violet or turquoise depending on the application.[2]
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