Radio Advertising Representatives (RAR) was the national spot sales arm of Westinghouse Broadcasting Company, serving as a subsidiary that sold advertising time on Westinghouse-owned radio stations to national advertisers. The firm was formerly known as AM Radio Sales Co. and was renamed RAR after Marv Shapiro became its chief executive in March 1966 under Westinghouse chairman Donald H. McGannon.[1]
Design and History
RAR’s logo was designed in 1966 by Tom Woodward, who served as art director for Westinghouse Broadcasting Company, Inc.[2][3] Woodward’s design work for Westinghouse Broadcasting is documented in the AIGA Design Archives, where he is credited as art director and designer on the company’s 1968 appointment calendar, a project he completed alongside designer Dave Williamson.[3]
The mark is classified as a monogram logo, a common approach for corporate identities of the period.[2] The logo was created during a transitional year for the company, which had recently been renamed from AM Radio Sales Co. and was operating as a subsidiary within Westinghouse Broadcasting’s larger corporate structure.[1]
Meaning and Symbolism
Documented sources describe the RAR logo as a monogram design, but they do not provide verified details about specific symbolic meanings, color specifications, or intended visual metaphors.[2] Any interpretation of the mark’s geometric forms as representing radio waves or transmission signals would be speculative and is not supported by available primary documentation.
Typography and Design
No reliable sources document the specific typeface, letterform construction, or color palette used in the RAR logo. The design is attributed to Tom Woodward in 1966, but detailed technical specifications of the mark have not been preserved in accessible archival records.[2]
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