Deezer, the Paris-based music streaming platform founded in 2007, introduced a completely new visual identity in November 2023, replacing its long-standing colorful equalizer bars with a purple heart logo. The rebrand was developed with design studio Koto and was revealed on November 7, 2023, at an event at La Gaîté Lyrique in Paris.[1]
Design and History
From its creation in 2007, Deezer’s logo featured colorful bars intended to represent a sound wave or equalizer, in homage to its musical purpose. A 2019 redesign continued this tradition, keeping the colored bars but updating them with a gradient treatment and introducing a new font, Mabry Pro, along with a lowercase logo treatment meant to convey a human and personalized approach.[2][3]
In November 2023, Deezer abandoned the equalizer motif entirely. The new identity centers on a purple heart logo, described by the company as reflecting its shift toward shared music experiences and a new brand purpose centered on expression and connection.[1] The rebrand accompanied a new tagline, “Live the music,” and a redesigned mobile app with a darker, simplified interface.[4][2]
Meaning and Symbolism
The heart logo was designed to symbolize a beating heart, drawing from three core brand elements: the heart as a symbol of belonging and connection through music, music as the central element of the brand, and rhythm as the energy that brings music to life.[5] According to Koto, the logo’s shapes vary to represent beats and rhythms, transitioning between two dynamic states: one grounded in humanity, like a heartbeat, and the other intertwined with music.[6]
The rebrand introduced “Deezer purple,” a color the company hoped would become as associated with Deezer as red is with Netflix or green with Spotify.[6] Deezer’s own team described the purple as fresh and quirky, capturing the energy and vitality of the brand.[5]
Typography and Design
As part of the 2023 rebrand, Koto created Deezer Sans, a bespoke variable typeface developed in collaboration with Luke Prowse, founder of the NaN type foundry. The typeface was designed to offer a range of widths for diverse brand requirements, from marketing materials to playlist covers.[6] The shapes within Deezer Sans were informed by those found in the brand’s logo, with the rounded, oblong forms subtly referencing the heartbeat motif.[7][8]
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