Elitera Verlag was a Berlin-based technical publisher founded in 1971, closely associated with the German electrical engineering company AEG-Telefunken. The firm published technical journals and handbooks, including AEG-Telefunken progress and the AEG-Telefunken-Handbücher series, from its offices at Fritz-Wildungstrasse 22 in Berlin 33.[1][2][3] The company was registered as Elitera-Verlag Gesellschaft mit beschränkter Haftung on 25 June 1971 and has since been deleted from the commercial register.[4]
Design and History
The Elitera Verlag symbol was designed in 1971 by Wolfram Geister, a Berlin-based graphic designer (Gebrauchsgrafiker) active in the city during that period.[5][6] The mark dates from the same year the publishing house was founded, suggesting the logo was created as part of the company’s initial corporate identity.
Geister is documented as a Spandau-based commercial artist who also worked as an editor and exhibition curator, notably organizing a 1975 exhibition of Theodor Hosemann’s graphic works at the Haus am Lützowplatz in Berlin.[6][7] His professional activity as a graphic designer in Berlin during the early 1970s is consistent with the 1971 commission for the Elitera mark.
Meaning and Symbolism
Documented descriptions of the Elitera Verlag logo indicate it uses angular, arrow-like and curved geometric forms. The mark is categorized among angular and arrow-shaped logo designs, reflecting a restrained, geometric visual language typical of corporate identity work from the early 1970s.[5] No official source provides a documented explanation of specific symbolic meaning behind the individual shapes or their intended reference to the publisher’s name or activities.
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