Jugenddienst Verlag was a German publishing house founded in 1951 in Oldenburg by the church jurist and CDU politician Hermann Ehlers. The publisher, based in Wuppertal-Barmen, produced theological and pedagogical literature for Protestant youth work. In July 1966, the Jugenddienst-Verlag was absorbed into the newly founded Peter Hammer Verlag, which became its legal successor. The Peter Hammer Verlag continued to release books under the Jugenddienst-Verlag imprint until at least 1990.[1]
Design and History
Documented visual material for the Jugenddienst-Verlag logo is scarce. The publisher operated from 1951 until its absorption into the Peter Hammer Verlag in 1966, with the imprint name continuing in use for several more decades.[1] The Düsseldorf city museum lists the publisher as “Jugenddienst-Verlag (gegründet 1951)” in its holdings, confirming the founding date.[2]
No reliable source confirms that a logo was designed in 1969 by Peter-Torsten Schulz. Schulz, born in 1944, is documented as a German book and calendar artist, painter, poet, photographer and designer, but no verifiable record connects him to a Jugenddienst-Verlag logo.[3] The claim of a 1969 Schulz-designed logo appears only in unverified secondary material and cannot be substantiated by available research.
Meaning and Symbolism
The name “Jugenddienst” translates literally as “youth service,” reflecting the publisher’s origins in Protestant youth work. The publishing program focused on theological questions, politics, democracy and historical topics including the Third Reich and Judaism.[4] The publisher was described as having a “theological-pedagogical program with writings for Protestant youth work.”[5]
Beyond this naming context, no documented symbolism, official colors or typographic specifications for the Jugenddienst-Verlag logo could be verified in available sources.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
