Kustannusosakeyhtiö Tammi, commonly known as Tammi, is a Finnish publishing house founded in 1943 that publishes domestic and translated fiction and non-fiction for children, young adults and adults.[1] The publisher is part of Werner Söderström Osakeyhtiö, which also includes WSOY, Johnny Kniga, Readme.fi, Kosmos, Bazar, Docendo and Crime Time.[1]
Design and History
The Aalto University archive holds a small logo plate for Kustannusosakeyhtiö Tammi dated 1968, measuring 25.5 x 18 cm, described as a printed image on cardboard.[2] The archive credits Finnish graphic designer Martti Mykkänen (1926-2008) as the creator of this 1968 logo.[3]
Mykkänen, who trained at Taideteollinen keskuskoulu (graduating in 1951) and later studied in Switzerland, was one of Finland’s most significant advertising graphic artists and book cover designers in the 1950s and 1960s.[4] He created graphics for Finnish publishers including WSOY, Tammi and Gummerus.[5] Beyond book covers, Mykkänen also designed corporate logos, including the T-logo for the publishing house Tammi.[6]
Tammi’s official media bank currently offers a horizontal grey logo for download, as well as a special “75 years” grey logo variant.[7][8]
Meaning and Symbolism
The Finnish word “tammi” translates to “oak,” and the publisher’s name references this tree. However, no documented source in the available research explicitly explains the symbolic meaning of the logo’s design elements, and no official interpretation of the mark has been located. The T-letter mark created by Mykkänen functions as a direct typographic reference to the company name.
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