Olympia Turm Verlag Alfred Wurm was a Munich-based publisher active from the late 1950s through the early 1980s. The firm was registered in the commercial register at the Munich district court on August 29, 1957, under the number HRA 14375, and was ultimately dissolved by official order in 2010.[1] The publisher is best known for producing books about Munich, including Anton Fingerle’s “München, Heimat und Weltstadt,” issued in multiple editions from 1969 onward.[2]
Design and History
Documentation of a specific logo for Olympia Turm Verlag Alfred Wurm is scarce. The publisher’s name combines “Olympia,” a reference to the 1972 Munich Olympics, with “Turm” (tower), likely alluding to the Olympiaturm, the television tower built for those games. However, no verifiable source confirms the existence of a 1960 logo or its design.
The claim that Josef Blaumeiser designed a logo for this publisher in 1960 cannot be substantiated. Blaumeiser, a German graphic designer and illustrator (1924-1988), did establish his own studio for advertising and design in Munich in 1955 and counted “various publishers” among his clients.[3] Yet no available record connects him specifically to Olympia Turm Verlag Alfred Wurm or to a 1960 tower-shaped mark.
Given the absence of primary evidence, the visual identity of Olympia Turm Verlag Alfred Wurm remains undocumented. The publisher’s imprint appears in library catalogs simply as “München, Olympia-turm-verlag, Alfred Wurm” without any accompanying logo description.[2]
Meaning and Symbolism
Without a confirmed logo image or designer statement, any interpretation of the mark’s symbolism would be speculative. The company name itself suggests a connection to Munich’s Olympic heritage and the Olympiaturm, but this link is inferred from the name rather than documented in any design source.
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