Scholastic Corporation, the children’s publishing and education company founded in 1920 by Maurice R. “Robbie” Robinson, uses a logo built around a red rectangular field containing the word “SCHOLASTIC” in white stylized lettering alongside the design of an open book.[1] The company began as a classroom magazine publisher and has since grown into a global distributor of children’s books and educational materials.[2]
Design and History
The current Scholastic logo has been in use since 1986.[3] The mark consists of the word “SCHOLASTIC” in stylized lettering and the design of an open book, both contained within a rectangle.[1] A more recent trademark filing, first used in commerce on October 1, 2025, describes the mark as a red background with a white open book and white letters spelling “SCHOLASTIC,” with the red background framed by a white border.[4][5]
The open book device appears consistently across Scholastic’s trademark registrations. Related marks, such as “SCHOLASTIC DISCOVER MORE” and “SCHOLASTIC BOOK & GIFT FAIR,” also describe the word “SCHOLASTIC” and an open book design within a rectangle, confirming the open book as a core element of the corporate identity.[6][7]
Meaning and Symbolism
The open book is the primary pictorial element in the Scholastic mark, appearing alongside the company name within the rectangular container.[1] The company’s stated mission is to encourage the intellectual and personal growth of all children, beginning with literacy.[8] The open book device visually aligns with this literacy-focused mission, though Scholastic has not published an official explanation of the symbol’s intended meaning.
Typography and Design
The word “SCHOLASTIC” appears in stylized lettering within the rectangular container.[1] The 2025 trademark filing specifies that the letters are white on a red background, with the red field framed by a white border.[4] No official designer attribution or specific typeface identification for the Scholastic wordmark has been published by the company.
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