Ströer SE & Co. KGaA is a German media company headquartered in Cologne, focused on out-of-home advertising, digital media and dialogue marketing. The company was founded in 1990 by Udo Müller and Heinz W. Ströer. Its corporate logo is a typographic wordmark that pairs the company name with the subline “out of home media.”
Design and History
In late 2000, Ströer commissioned the Düsseldorf communications agency Plan C to completely overhaul its corporate design. The redesign covered the logo, business stationery and brochure layouts, and introduced a new claim. The company, which was renamed Ströer Out-of-Home Media GmbH at the time, adopted blue and orange as the colors of its new logo. According to Udo Müller, the new logo allowed the company to appear internationally under one single brand. [1] [2]
The rebranding was part of a broader European brand strategy. A 2003 report on Ströer’s Polish subsidiary noted that the company was unifying its visual identity across all entities operating under the Ströer out of home media brand worldwide, with the logo modified to be identical across the group. The report specified that the binding colors were dark navy and orange. [3]
An official Ströer corporate design manual from 2012 describes the logo of the Ströer Group as consisting of the name “Ströer” and the subline “out of home media.” The manual states that the logo is preferably placed on a light grey background and is often combined with a line frame, positioned in the lower right corner. [4]
Meaning and Symbolism
The Ströer colour scheme is determined by two Ströer colours: dark blue and orange, as documented in the company’s corporate design manual. [4] The subline “out of home media” directly references the company’s core business of out-of-home advertising. [4]
Typography and Design
The Ströer logo is a typographic wordmark. According to the corporate design manual, the logo consists of the name “Ströer” set above the subline “out of home media.” The manual also documents a specific typography system for the brand, though the typeface name is not identified in the available source material. [4]
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