Fubo, the sports-first live TV streaming platform, rebranded from FuboTV in March 2023, dropping the “TV” suffix from its consumer-facing name and introducing an updated visual identity with a reimagined suite of logos.[1] The company announced the change alongside a national ad campaign co-produced by Ryan Reynolds’ Maximum Effort Productions.[2]
Design and History
FuboTV Inc. announced on March 21, 2023, that it was rebranding its consumer-facing products as Fubo, reflecting what the company described as an emphasis on efficient growth.[3] The rebrand removed the “TV” from the logo to make the name simply “Fubo.”[4]
CEO David Gandler explained that consumers had “affectionately shortened our name to Fubo” as the company grew in size and scope since launching its core product in 2015.[2] The new brand logos were scheduled to roll out across Fubo’s products and apps over the months following the announcement.[3]
The rebrand was described as part of the company’s largest branding campaign to date, featuring a new look and reimagined suite of logos.[5] The campaign was co-produced with Maximum Effort as part of a multiyear partnership between Fubo and the production company.[5]
Meaning and Symbolism
The rebrand to Fubo was driven by the name consumers already used informally, with Gandler stating the shorter name “represents the premium media brand we are today.”[1] The updated visual identity was created in partnership with Ryan Reynolds’ Maximum Effort, which also co-produced the accompanying ad campaign.[2]
Brand asset databases list the primary Fubo brand color as a red tone identified as Monza (hex #E3001B).[6] The official Fubo iOS app icon, distributed via the company’s press release, uses this red background with the Fubo wordmark.[7]
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