WINK-TV is the CBS affiliate for Fort Myers and the Southwest Florida market, licensed to Fort Myers, Florida. The station signed on March 18, 1954, as the first television station in Southwest Florida, and has been owned by the McBride family and their Fort Myers Broadcasting Company since its first broadcast. [1]
Design and History
In January 2024, WINK debuted a new on-air look and logo created by Vivid Zero, a Los Angeles-based creative agency. The agency rebuilt the station’s logo, adding an element drawn from the final “K” that it calls the “K-point.” The K-point transforms into a pointer or arrow used to emphasize elements in graphics sequences. [2]
The 2024 update was part of a broader brand refresh. Vivid Zero described its brand and motion theory as based on connections, stating: “Everything is connected, and the navigation elements support the story and the WINK News process of making these connections for their viewers.” The agency added structure to the graphics package “just like you would structure a news story.” [2]
The station’s call letters predate its CBS affiliation. Although the name appears to reference the CBS Eye logo, the calls were carried over from the sister radio station, which adopted the WINK call letters in 1944, seven years before the CBS Eye made its first appearance. [3]
Meaning and Symbolism
The 2024 graphics package is grounded in navy blue and white and highlighted by a bold red that injects urgency into the station’s messaging. [2] The K-point element, derived from the final letter of the wordmark, functions as a navigational device within the broader graphics system, directing attention to specific content during broadcasts.
Typography and Design
Vivid Zero’s work for WINK included a structured geometric graphics package combining photography with a clean, modern look. The agency created 48 looping sets and 36 custom weather icons for the station’s weather packages, and also produced dynamic lower-thirds and a full-screen graphics system. The new branding was applied across station collateral, including vehicles, business cards, hats and umbrellas. [2]
Key personnel on the project included Michael Vamosy (Co-Founder and Chief Creative Officer), Gilbert Avila (Executive Creative Director), Alex Ishida (Creative Director) and Henry Jamin (Art Director) at Vivid Zero, working with WINK’s Head of Design Scott Thomas. [2]
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