The Ethiopian Broadcasting Corporation (EBC) is the public broadcaster of Ethiopia, operating from Addis Ababa. Its official website hosts the corporation’s logo at ebc.et/images/logo.png [1]. The broadcaster’s tagline, “The Voice of Pan-Africanism,” appears alongside the EBC name on its English-language pages [2].
Design and History
EBC traces its origins to the establishment of television broadcasting in Ethiopia in 1962, when the first television station in the country began operations [3]. The corporation was established by order of Emperor Haile Selassie and initially operated by Thomson, a British firm [4].
In March 2018, with the transition to digital broadcasting, EBC added thematic channels to its bouquet that revived the “ETV” brand [5]. The EBC logo was transferred to ETV, which began broadcasting on Ethiosat and Nilesat [3]. The ETV mark is stylized in all lowercase letters [3].
Meaning and Symbolism
The ETV logo, which inherited the EBC mark, uses a red color scheme with reported hex values including #E20103 [6]. A PNG version of the ETV (Ethiopia) logo is available on Wikimedia Commons [7]. No official source documents specific symbolic meaning for the abstract form or color choices.
Typography and Design
The ETV wordmark uses lowercase lettering, as documented in descriptions of the rebranded channel [3]. The EBC corporate identity includes the full name “Ethiopian Broadcasting Corporation” alongside the acronym, as seen on the broadcaster’s official website [2]. Specific typeface identification has not been officially documented.
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