RTP2 is the second television channel of Rádio e Televisão de Portugal (RTP), the Portuguese public broadcaster. The channel, launched in 1968, has undergone several name changes and visual identity overhauls throughout its history, most recently adopting a unified corporate look with the rest of the RTP group in March 2026.
Design and History
In March 2007, after three years operating as “2:”, the channel returned to the name RTP2 and introduced a new image. The logo featured two vertical yellow bars, echoing the RTP symbol, which consists of five horizontal blue bars.[1] The channel continued to use the same typography and graphic elements characteristic of the group, with a distinct symbol developed for the new identity.[2]
In May 2016, RTP2 unveiled a new graphic identity and tagline, “Culta e adulta” (Cultured and adult). The project was an integrated effort by RTP in partnership with AC Brand Design, with consulting by Pedro Bidarra.[3] The rebranding was part of a broader strategy that began with RTP3 and extended to the other RTP channels.[4] The new look was described as contemporary, aligned with the station’s overall aesthetic but with the personality of a channel promoting thought, innovation and diversity.[3]
On 30 March 2026, RTP introduced a new unified visual identity across television, radio and digital platforms. The historical symbol was retired, with the “RTP” acronym becoming the central element of the group’s image.[5] Each service retained its own colour, with one notable exception: RTP2 abandoned the yellow it had used in recent years and returned to orange as its primary identifying colour.[6][7]
Meaning and Symbolism
The 2016 identity was built around the numeral 2, which RTP has described as the typographic element of the channel’s logo.[8] The identity was described as “culta e adulta” (cultured and adult), reflecting the channel’s positioning.[9] The 2016 colour scheme was reported to use lemon yellow and pink tones, intended to represent a more diversified channel.[10]
Typography and Design
For the 2016 rebranding, RTP stated that the channel should have a predominant colour, choosing yellow, with a vivid tone complemented by Naples yellow.[3] The numeral 2 served as the typographic foundation of the logo, and RTP later commissioned Portuguese contemporary artists to create on-air separators based on this element, with full conceptual freedom to reinterpret the mark.[8]
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