VeloNews was an American cycling magazine and website headquartered in Boulder, Colorado, devoted to the sport of cycling. The publication’s visual identity went through several distinct phases, including a 2011 rename to Velo and a 2019 redesign that introduced a new logo described by its art director as “timeless, authoritative, but still fresh.”
Design and History
In June 2011, the magazine announced it would drop “News” from its name and simply be known as Velo, starting with the August issue. Editor Ben Delaney confirmed the change and noted the magazine had also undergone a redesign to better emphasize its strength as a print product, while the website would remain velonews.com. Delaney explained that the media landscape had shifted, with breaking news moving online and print offering an opportunity to focus on profiles, longer narratives, product testing and photography.[1]
In January 2019, VeloNews revealed a new look and logo with its January/February issue, described as a return to its roots. Art director Heidi Carcella said of the new logo: “It is timeless, authoritative, but still fresh.”[2] The redesign covered both the print edition and digital presence.[3]
In early 2021, VeloNews was purchased by Outside Inc.[4] On May 4, 2023, Outside Interactive announced the launch of Velo, a new cycling media outlet combining the legacy of more than 75 years of cycling media experience across VeloNews, CyclingTips and Peloton. The new site launched June 1, 2023.[5] A welcome post on the new VELO site confirmed that content from VeloNews, CyclingTips and Peloton was being migrated to the new brand.[6]
Typography and Design
The 2019 VeloNews logo was set in Domaine Display, slightly modified, according to art director Heidi Carcella.[3] The broader design system referenced the technical aspects of cycling with Aglet Slab, making liberal use of the italics’ forward momentum, with Warnock and Acumin rounding out the type palette in both display and text settings.[3]
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