New Style Industry is a Taiwanese company whose 1979 logo has been attributed to designer Kao Yu-Lin. The mark is described as a clean, geometric design reflecting the era’s movement toward modern corporate branding in Taiwan.
Design and History
Kao Yu-Lin was an active figure in Taiwan’s design community during the late 1970s and 1980s. He published articles on corporate identity topics, including a 1979 piece on DECOMAS (Design Coordination as a Management Strategy) in the journal 國華人, and a 1984 study on sports goods company trademark design in 產品設計與包裝 (Product Design and Packaging).[1] He later served as a manager at Taiwan’s Creative Design Center (台灣創意設計中心) and was listed as a member of the Chinese National Association of Graphic Design (中華民國美術設計協會).[1]
The New Style Industry logo from 1979 is documented as a simple, uncluttered geometric mark. Its straightforward form was suited for reproduction across different media of the period. Specific details about the logo’s construction, color palette, or the company’s full name and business scope are not confirmed in available sources.
Meaning and Symbolism
No documented explanation of the logo’s intended symbolism has been located. The mark’s geometric character is consistent with the broader shift toward simplified corporate identity systems that Kao Yu-Lin wrote about in his DECOMAS article of the same year, but no source explicitly connects the logo’s design intent to that framework.[1]
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