Safestore Holdings PLC, trading as Safestore, is the UK’s largest self-storage group, founded in the UK in 1998 and listed on the London Stock Exchange since 2007.[1] The company operates stores across the UK and Europe under the Safestore name alongside regional brands including Une Pièce en Plus in France, OhMyBox! in Spain, and MijnSafestore in the Netherlands.[1]
Design and History
The current Safestore logo is a rectangular badge design featuring the Safestore wordmark in white lettering on a blue field, with an orange accent element. The mark is available in both full-size and icon-only formats for use across different applications.[2] A vector version of the logo is documented on Wikimedia Commons, confirming the rectangular badge layout with the wordmark.[3]
The company’s corporate history records a significant rebranding event in 2005, when Safestore invested capital into stores acquired from Mentmore plc (which had traded under the “Spaces” brand) and rebranded them to create a national company under the Safestore brand.[1] This followed the 2004 acquisition of Mentmore plc for £209 million, which added 47 stores under the Spaces brand and made Safestore the number one self-storage provider in the UK.[1]
Meaning and Symbolism
The Safestore logo uses a blue, orange, and white color palette. The rectangular badge format provides a structural framework for the wordmark, though the company does not publish official documentation describing specific symbolic meanings for its colors or badge shape. The visual identity is applied consistently across the company’s corporate communications, signage, and digital platforms.[2]
Typography and Design
The Safestore wordmark is set in a sans-serif typeface, rendered in white against the blue rectangular background. The orange element provides a contrasting accent within the badge. No official documentation identifying the specific typeface or exact color specifications has been published by the company.
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