Mixer

Mixer was a live streaming service operated by Microsoft. It launched in 2017 as Beam before being rebranded as Mixer and was discontinued in 2020.

Country: United States

Industry: Social Media

Designer: Scott Baker

Agency: Pentagram

Colors: Black Blue White

Website: Website

Category: Social Media

TAGS:

black, Blue, Digital Communication, Live Streaming, North America, Pentagram, Scott Baker, Social Media, Social Networking, Technology, United States, white

Mixer was a live streaming service operated by Microsoft. It launched in 2017 under the name Beam before being rebranded as Mixer, and the platform was discontinued in 2020, with Microsoft announcing a transition of the service and its community to Facebook Gaming [1]. Logo Index preserves an archived mark associated with the Mixer name, but the cited sources here do not document the logo’s designer, the date it was introduced, or its specific visual characteristics. Documentation for those details is not available in the sources consulted.

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

3 colors

#FFFFFFWhite, 53%
RGB 255, 255, 255; CMYK 0, 0, 0, 0
Black text 21.0:1 (passes AA)
#1FBAEDTeal, 44%
RGB 31, 186, 237; CMYK 87, 22, 0, 7
Black text 9.3:1 (passes AA)
#DBDBDBWhite, 3.1%
RGB 219, 219, 219; CMYK 0, 0, 0, 14
Black text 15.2:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

White Original disappears, shown reversed

Black Clear

Mid grey Parts disappear, shown reversed

Dark grey Clear

Compared with Social Media

49 measured Social Media logos

Only 6% of Social Media logos in the archive use white as the main color.

Main color white6%
Wordmark29%
3 colors18%
Most common main color here: black43%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type: WordmarkClassified by AI
Proportions: 3.4 : 1Horizontal
Ink coverage: 34%66% empty space inside the outline
Symmetry: Asymmetric23% left-right match
Outline: Free-formOverall silhouette
Complexity: Moderate3 shapes, about 239 points

Tints and shades

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#1FBAED

Typography

Lettering style: Geometric sans, lowercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Style: Geometric, flat, minimal
Layout: Lettering on its own
Techniques: Letter used as symbol
Text in the logo: mixer

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