3CX is a Cyprus-based software company that develops an enterprise IP PBX phone system, along with live chat and video conferencing tools. Founded in 2005 by Nick Galea, the company has grown to serve more than 350,000 customers in 190 countries.[1] The 3CX logo is a wordmark built around the company’s alphanumeric name, which is registered as a trademark with the pseudo mark “THREE CX.”[2]
Design and History
The 3CX mark is a rectangular logo featuring the “3CX” text in a clean, modern sans-serif arrangement. The wordmark is typically rendered in a bright cerulean blue, with dark gray and white used as supporting colors across applications.[3] The company’s official brand colors are documented as cerulean (#0597D4), white (#FFFFFF), and a dark gray known as Mine Shaft (#333333).[3]
3CX was founded in 2005, when VoIP was still an emerging technology, and the company has since evolved from a PBX phone system into a broader communications platform.[1] The company registered its “3CX” word mark with the United States Patent and Trademark Office in August 2007, covering “computer software for creating and operating a computer based phone system.”[2] A separate figurative mark for 3CX was registered internationally on March 12, 2007.[4]
In early 2016, a 3CX representative noted on the company’s community forum that an “image revamp” was being planned, with the 3CX logo set to appear smaller in many places while remaining in place across branding.[5] The company has stated it will never offer a white-label solution, keeping the 3CX branding on its products.[5]
Meaning and Symbolism
The name “3CX” is registered with the pseudo mark “THREE CX,” indicating the name is read as “three CX.”[2] The company’s official marketing guidelines do not document any specific symbolic meaning for the logo’s colors or shapes. The logo is protected by usage rules that prohibit modification, redrawing, stretching, or adding graphics or text to the mark.[6]
Typography and Design
The 3CX wordmark uses a clean, modern sans-serif typeface that combines the numeral “3” with the letters “CX.” The company’s official brand guidelines require that the logo’s original proportions be maintained without stretching or condensing, and that no one re-draw the logo or create their own version.[6] The logo appears in blue or dark gray depending on the background, consistent with the documented brand color palette of cerulean, white, and Mine Shaft.[3]
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