The California Collegiate Athletic Association (CCAA) is an NCAA Division II conference founded in December 1938, with its first year of competition in 1939. The conference’s visual identity is managed through an official brand style guide that governs the use of its logos, marks and typography across member institutions and championship materials. The CCAA maintains exclusive rights to the reproduction of its conference logo and name, requiring express consent from the conference office for any external use. [1]
Design and History
The CCAA’s brand identity is documented in an official style guide that includes a conference logos and marks usage guide, a championships logo set, typography and fonts, and institutional logo references. The guide is updated periodically, with the most recent version covering the 2026-27 period. Official logo files are distributed through the conference communications office rather than made publicly available for download. [1]
The conference was recognized by the NCAA as a Founding Member Conference of Division II during the organization’s 50th anniversary celebration in 2023. The CCAA has been affiliated with the NCAA since its establishment in 1938, and when the NCAA reorganized into three divisions on August 6, 1973, the CCAA was among the 13 conferences that chose to become founding Division II members. The NCAA has honored these founding conferences with an exclusive logo available only to them. [2]
Meaning and Symbolism
The CCAA’s official conference colors are Reflex Blue and White, as listed on the conference’s about page. [3] The brand style guide specifies a three-color palette: CCAA Blue for primary use in all instances, White for knock-outs on dark backgrounds, and Gray for accent print use only. The official color specifications are documented as CMYK 96-95-0-0, RGB 51-51-153, and HEX #333399 for CCAA Blue, with Pantone 2370C as the designated matching system. [1]
Typography and Design
The CCAA brand identity style guide includes a dedicated section on typography and fonts, establishing the conference’s official typeface standards for use across communications and championship materials. The guide also covers the championships logo set, which applies the conference’s visual identity to its various sponsored sport championships. [1]
Specific design credits for the CCAA logo are not publicly documented by the conference. The official style guide does not attribute the logo’s creation to a named designer or agency, and the conference’s public materials do not provide a documented redesign timeline for its primary mark.
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