Assumption University, located in Worcester, Massachusetts, fields its athletic teams as the Greyhounds, competing in the NCAA Division II Northeast-10 Conference. The university’s athletics department maintains a set of official logos and trademarks, governed by brand identity guidelines and a licensing program administered with Learfield Licensing.[1]
Design and History
The athletics visual identity is documented in the official Assumption Athletics Brand Guidelines, version 1.0 dated June 26, 2020.[2] The guidelines describe a primary mark called the Assumption “A,” which the university characterizes as “a symbol of spirit and pride for greyhound nation.” The “A” is intended for use when the Assumption context has already been established through other athletics logos, the wordmark, or the university logo.[2]
A separate trademark application filed by Assumption University in May 2024 describes another athletics mark: a silhouette of a greyhound dog running, wearing a collar with a dog tag bearing the letter “A.” Directly below the greyhound are the words “ASSUMPTION GREYHOUNDS” with a thick border surrounding the text.[3]
The university also maintains a separate institutional trademark featuring a shield with a stylized cross, a book bearing the letters “ATR,” and additional elements, distinct from the athletics marks.[4]
Assumption College became Assumption University in 2019, and the athletics brand guidelines were subsequently issued under the university name in 2020.[2] No official documentation has been found detailing a specific visual redesign tied to the name change, nor has the university publicly disclosed the designer or agency responsible for the current athletics logos.
Meaning and Symbolism
The official brand guidelines describe the Assumption “A” as a symbol of spirit and pride for the university’s athletic community, but they do not assign additional symbolic meaning to the mark.[2] The trademark filing for the running greyhound mark documents its visual elements without stating any intended symbolism.[3]
Typography and Design
The university’s athletic communications office publishes official color specifications for its logos. Blue is specified as PMS 301, with RGB values of 0, 75, 135, CMYK of 100, 78, 20, 5, and HEX code 004b87. Gray is specified as PMS Cool Gray 4, with RGB values of 182, 191, 197, CMYK of 29, 18, 17, 0, and HEX code b6bfc5.[5] The brand guidelines PDF is the authoritative source for approved logo usage, and the athletic communications office directs users to review it before employing any athletics logos.[5]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
