EC KAC, the ice hockey section of the Klagenfurter Athletiksportclub based in Klagenfurt, Austria, uses a visual identity that has remained remarkably consistent for over a century. The club’s official history describes the current logo as the “legendary KAC-Ellipse,” a mark that dates back to 1920 and is still in use today.[1]
Design and History
The origins of the EC KAC identity trace to 1920, when the club was renamed Klagenfurter Athletiksportclub, or KAC. In that same year, the club established its red and white club colors and introduced the KAC-Ellipse logo, which the club’s official history confirms has been used continuously since then.[1] The ice hockey section itself was not founded until 1923, meaning the ellipse mark predates the hockey team by three years.[1]
The logo’s longevity is notable. While many sports clubs have modernized their crests over the decades, the KAC-Ellipse has remained the club’s identifying mark without documented redesigns. The club’s own history page refers to it as “legendary,” underscoring its status within the organization.[1]
The ellipse appears on the front of the team’s game jerseys, as documented in the club’s announcements about game-worn jerseys and commemorative merchandise.[2] The club also uses a KAC wordmark on special tradition jerseys, which were modeled on the design worn at the opening of the old Stadthalle in 1959.[3]
Meaning and Symbolism
The club’s official history explicitly ties the red and white colors to the 1920 renaming, stating that the club “henceforth appeared in red and white.”[1] The same source confirms that the ellipse logo originated in that year as well, linking the visual identity directly to the club’s modern founding moment.[1]
The club’s own materials describe the mark as the “KAC-Ellipse” without elaborating on any deeper design intent.[1]
Typography and Design
Brand asset databases list the club’s primary red as a shade close to #E20613, with black also appearing in the brand palette.[4] The club’s history page describes the logo’s form but does not attribute it to a specific designer or agency.[1]
The club’s website underwent a major relaunch in 2021, handled by the Klagenfurt agency Pixelpoint Multimedia, but this involved the digital platform rather than the club’s logo or visual identity.[5]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
