Hampshire County Cricket Club, the first-class county club representing the historic county of Hampshire in England, has used a rose and crown emblem as its core visual identity for decades. The club was founded on 12 August 1863, and its traditional badge is the Tudor Rose and Crown, with club colours of blue, gold and white.[1][2]
Design and History
In March 2002, Hampshire County Cricket Club unveiled a rebranded identity and announced it would be known as “Hampshire Cricket.” The new logo evolved from the traditional Rose and Crown icon while retaining the club’s blue and yellow colours. The rebrand was created by London design consultancy The Field, whose brief was to evolve the existing brand and create a simplified, contemporary look reflecting changes in the club’s structure, fortunes and location.[2][3]
In November 2013, Hampshire Cricket revealed a new crest celebrating the club’s 150th anniversary. The redesigned crest maintained the trademark rose and crown while incorporating a modern shield. A key feature of the logo was a reference to the club’s heritage and inauguration year of 1863.[4]
The club’s limited-overs identity has also undergone changes. In 2010, the one-day team was renamed the Hampshire Royals, with a new logo that maintained many original features of the Hampshire Cricket badge, including the rose and crown and the blue and gold colouration.[5] In May 2021, the club announced the return of the Hampshire Hawks name for its T20 side, part of a brand identity reveal that included a new crest and playing shirt ahead of the 2021 Vitality Blast campaign.[6]
Meaning and Symbolism
The rose and crown motif is the club’s most enduring symbol. In May 2000, when Hampshire named its new ground at West End, Southampton, the club chose “The Hampshire Rose Bowl” in recognition of the club’s rose and crown logo and the bowl-shaped design of the new oval.[1] The 2013 crest added the year 1863 to acknowledge the club’s founding date and rich history.[4]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
