Ipswich Town logo with crest, horse on football, waves, and text.
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Ipswich Town

Ipswich Town Football Club is a professional club based in Ipswich, Suffolk. Its crest has featured the Suffolk Punch horse since 1972, when John Gammage's competition-winning design was adopted.

Ipswich Town Football Club, the professional club based in Ipswich, Suffolk, has used a crest featuring the Suffolk Punch horse since 1972. The current badge is a shield-shaped crest with a white Suffolk Punch horse, a local draft horse breed, standing over a football with wavy lines beneath it, surrounded by the club’s name.

Design and History

Ipswich Town’s shirts did not carry a crest until the mid-1960s, when the club adopted a design based on the Ipswich coat of arms. That early design featured a gold lion rampant guardant on a red background on the left half and three gold ramparts on the right half.[1]

In 1972, the crest was redesigned as the result of a competition. From the hundreds of entries submitted, the club chose the design of Mr John Gammage.[2] Gammage explained his thinking: “Buildings and animals dominate most heraldic designs so I immediately thought of the Suffolk Punch horse.”[2] He described the horse as “a noble animal, well suited to dominate our design and represent the club.”[3]

The badge was modified in 1995 after consultation with a Supporters Forum. The turrets of the Wolsey Gate were moved to the top of the crest, the Suffolk Punch was made bolder, red was incorporated instead of yellow, and the words “Football Club” replaced “FC.”[2][1]

Meaning and Symbolism

The Suffolk Punch is the oldest English breed of working horse and is native to Suffolk, the county where Ipswich is located.[3] The horse has remained on the badge since its introduction in 1972, including through the 1995 redesign.[3]

The turret elements on the crest reference the Wolsey Gate, a historic gateway in Ipswich.[1] The club’s traditional home colours are blue shirts with white shorts and blue socks.[4]

Typography and Design

The 1995 modification changed the lettering on the crest from “FC” to the full words “Football Club.”[2] The same redesign also replaced the yellow border with red and made the Suffolk Punch figure bolder.[2]

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Logo data

Measured from the original SVG file on 01/10/2026.

Colors

6 colors

  • #3A64A3Blue, 36%

    RGB 58, 100, 163; CMYK 64, 39, 0, 36

    White text 5.9:1 (passes AA)

  • #FEFEFEWhite, 30%

    RGB 254, 254, 254; CMYK 0, 0, 0, 0

    Black text 20.8:1 (passes AA)

  • #DE2C37Red, 26%

    RGB 222, 44, 55; CMYK 0, 80, 75, 13

    White text 4.6:1 (passes AA)

  • #FBC6C8Pink, 3.4%

    RGB 251, 198, 200; CMYK 0, 21, 20, 2

    Black text 14.0:1 (passes AA)

  • #BECCE1Blue, 3%

    RGB 190, 204, 225; CMYK 16, 9, 0, 12

    Black text 12.9:1 (passes AA)

  • #5F81B4Blue, 2.1%

    RGB 95, 129, 180; CMYK 47, 28, 0, 29

    Black text 5.3:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Sports

2,708 measured Sports logos

  • Main color blue26%
  • Emblem51%
  • Four or more colors85%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
EmblemClassified by AI
Proportions
1 : 1.2Vertical
Ink coverage
79%21% empty space inside the outline
Symmetry
Mirror-symmetric100% left-right match
Outline
Free-formOverall silhouette
Complexity
Detailed100 shapes, about 3,591 points

Tints and shades

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#3A64A3

#DE2C37

Typography

Lettering style: Geometric sans, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Symbol shows
Horse standing on football
Style
Flat, geometric, minimal
Layout
Enclosed emblem
Techniques
Badge, line art
Text in the logo
IPSWICH TOWN FOOTBALL CLUB

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