The Jeux du Canada Games 79 logo was the official emblem of the 1979 Canada Winter Games, held in Brandon, Manitoba, from February 12 to 24, 1979. The event marked the seventh edition of the Canada Games, welcoming athletes, coaches and managers from all 12 provinces and territories across the nation.[1]
Design and History
The logo is documented through period artifacts held in Canadian collections. A commemorative button from the games, catalogued by the Busy Beaver Button Museum, shows the emblem as a circular design featuring a blue snowflake with red circles and a red maple leaf at its center, set on a white background. Blue text encircles the illustration with the wording “JEUX CANADA GAMES BRANDON ’79 FEB. 12-24.”[2]A matching description appears in the Artefacts Canada database for a commemorative hat held by the Manitoba Sports Hall of Fame and Museum. The catalog record describes a circular logo with a snowflake and a maple leaf in the middle, surrounded by the words “Jeux Canada Games Brandon ’79 Feb. 12-24.”[3]Meaning and Symbolism
The emblem combines two distinctly Canadian and seasonal symbols: a snowflake, appropriate for a winter sporting event, and a maple leaf, the national symbol of Canada. The red maple leaf at the center of the snowflake directly ties the games to Canadian identity, while the snowflake form signals the winter setting of the competition. The blue and red color scheme mirrors the palette of the Canadian flag.[2]The games also introduced a mascot, Brandy Bison, chosen as a nod to the Manitoba region where large herds of bison historically lived.[2]Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
