Morecambe Football Club, nicknamed “The Shrimps,” adopted its current crest in 2010, replacing a municipal coat of arms the club had worn since 1988. The new design features a large shrimp on a red shield, a direct visual reference to the club’s nickname and the town’s coastal heritage. The badge was unveiled alongside the announcement of the club’s new stadium name, the Globe Arena, in February 2010. [1]
Design and History
Before the 2010 redesign, Morecambe had used a civic crest featuring a ship and red roses, an emblem associated with the town’s coat of arms. The club had previously featured shrimps on its badge before adopting that ship-and-red-rose design roughly 20 years earlier. [2]
The 2010 crest was designed by Robin Zahler, who described his task as creating “a simple yet striking modern club crest.” Zahler noted that a shrimp had been used on club badges in the 1960s and early 1970s, providing historical precedent for the new mark. [3] The club consulted with fans before revealing the new crest, and chairman Peter McGuigan said the design made “a bold statement about the club as it moves into its next exciting era.” [1]
In 2020, for the club’s centenary season, Morecambe introduced a commemorative gold crest on its kits. The centenary badge was described as an amalgamation of the club’s previous designs, combining the historic town coat of arms with the modern shrimp design. [4]
In 2022, following the club’s promotion to League One, Lancaster-based design studio Two Stories completed a rebrand for Morecambe. The studio stated that the visual rebrand “built on the club’s heritage, preserving the badge and original club colours, while expanding on the palette and logo variations.” [5] The badge itself was retained, with the rebrand focused on brand strategy, photography, and a new brand device inspired by the white lines of a football pitch. [6]
Meaning and Symbolism
The shrimp is the central element of the Morecambe crest, chosen to represent the team’s traditional nickname, “The Shrimps.” [1] The nickname derives from the coastal town’s local speciality, Morecambe Bay potted shrimps. [7] The club’s official colours are red and white. [8]
Typography and Design
Zahler stated that he used the Frutiger or Humanist 777 typeface for the club name lettering in the 2010 crest. [3] The crest was described by the design team at Fat Creative as “very simple, clean,” with the club’s board selecting Zahler’s design from a number of presented options. [2]
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