The Wofford Terriers are the athletic teams of Wofford College, a private liberal arts college founded in 1854 in Spartanburg, South Carolina. The Terriers compete in the Southern Conference at the NCAA Division I level, with official colors of old gold (PMS 873C) and black.[1]
Design and History
Wofford’s athletics identity has evolved through several distinct marks. For decades, a large “W” with the word “Wofford” below served as the athletics primary logo.[2] In 2015, the terrier head logo was promoted to the athletics primary mark, replacing the long-serving W mark.[3]
In October 2019, Wofford updated its athletics identity again, combining the terrier head with the wordmark to create a new primary logo.[4] The current primary mark features a black and white terrier’s head with a gold-and-black studded collar.[5]
In November 2025, the college’s Office of Marketing and Communications worked with CLC, its licensing provider, to release a vintage Wofford Terrier logo, fonts and colors. The vintage mark was intended to enhance, not replace, official college logos. It was first highlighted at midfield of Gibbs Stadium and on football helmets for a home game on November 22, 2025, marking the first time a logo appeared on the gold helmet in over 40 years.[6]
Meaning and Symbolism
The terrier mascot reflects the tenacity associated with the breed, a fitting symbol for a small liberal arts college competing against larger institutions. The college’s official colors of old gold and black are documented in athletics media guides and quick facts.[1] The Office of Marketing and Communications states that the college is committed to an established color palette that always honors the official colors of old gold and black.[7]
Typography and Design
Wofford’s athletics identity includes a serif “WOFFORD” wordmark in black that has been in use since 1987.[8] The college maintains Athletics-specific brand guidelines that govern the use of its logos and visual identity.[9]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
