The Norwegian First Division, also known as 1. divisjon and branded as OBOS-ligaen for sponsorship reasons, is the second-highest level of the Norwegian football league system.[1] The league’s visual identity is tied to its naming rights sponsor, the housing cooperative OBOS, which signed a six-year agreement with the Norwegian Football Federation (NFF) and Norsk Toppfotball (NTF) beginning with the 2015 season.[2]
Design and History
Before the OBOS sponsorship, the league was known under previous sponsor names, including Adeccoligaen.[1] The rebranding to OBOS-ligaen was announced in January 2015, when OBOS became the main sponsor of the men’s First Division.[2]
The league operates under the umbrella of Norsk Toppfotball, the interest organization for clubs in the top two Norwegian leagues, Eliteserien and OBOS-ligaen.[3] In 2022, Norsk Toppfotball introduced a new logo and design manual created by the agency Æra, with Jacob Pettersen serving as lead designer.[4][5] The project was delivered by Andreas Kalleberg, Taral Jansen and Jacob Pettersen at Æra Strategic Innovation.[5]
Meaning and Symbolism
The 2022 Norsk Toppfotball logo is based on a star inside an abstracted football. The star element was carried over from the organization’s previous logo and symbolizes that the organization works with the best players in Norway. The star in the center is shaped from the five elements that surround it within the ball, representing that the organization is built on community and collaboration in creating the future of Norwegian football.[4]
Typography and Design
As part of the 2022 identity project for Norsk Toppfotball, the design team updated the organization’s colors and fonts alongside the new logo, delivering a full design manual with guidance on usage across websites, apps and football formats.[5] Specific typeface names and color specifications for the OBOS-ligaen league mark itself have not been publicly documented in the available sources.
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