The Peterborough Petes are a junior ice hockey club in the Ontario Hockey League (OHL), based in Peterborough, Ontario. The team’s current primary logo is a typographic wordmark displaying the team name in burgundy, a simplified version of the previous mark that was introduced for the 2023-24 season.[1]
Design and History
The Peterborough Petes were established in 1956 as a farm team for the Montreal Canadiens and were initially sponsored by the Toronto Peterborough Transport Company (TPT). The team officially became the Petes in 1966-67 and adopted their maroon and white colors in 1974-75, dropping TPT and Canadiens branding.[2] Prior to that change, the club wore the TPT logo on its sweaters.[2]
In advance of the 2023-24 season, the Petes unveiled an updated logo and new maroon and white uniforms. The club simplified its previous logo, which had been used for roughly a decade, by removing the black trim around it.[1] The team described the change as going “back to their roots,” dropping the tri-colour theme of maroon, black and white in favor of a two-tone maroon and white approach that hearkens back to an earlier era.[3]
The updated logo and the new maroon and white jerseys were designed by Kyle McDonald of Pioneer Inc.[4] The new uniforms also feature shoulder patches in the shape of a shield with the letters “TPT” inside, along with the Petes logo and nine horizontal pinstripes, a nod to the club’s founding era.[5]
In January 2024, the team debuted a black alternate third jersey, also designed by McDonald of Pioneer Inc. The jersey features a full black design with a gray Petes logo outlined with white trim.[4]
Meaning and Symbolism
The current primary logo is a straightforward typographic wordmark showing the team name in burgundy, with no additional emblem or pictorial element.[1] The “TPT” shield patch on the uniforms references the Toronto Peterborough Transport Company, the original sponsor of the franchise when it was founded in 1956.[5]
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