The SCL Tigers are a professional ice hockey club based in Langnau im Emmental, Switzerland, competing in the National League (NL). The club was founded on 30 January 1946 as the Schlittschuhclub Langnau, and the current SCL Tigers entity was formed in 1999 when the original club was outsourced to SCL Tigers AG.[1]
Design and History
The SCL Tigers identity is directly tied to a local cheese company. The tiger in the logo and the club name come from the long-standing main sponsor Tiger Käse AG, a traditional Langnau company founded in 1850, which sponsored the club with its “Tiger” brand beginning in the 1970s.[2] The company was renamed Emmi Fondue AG in 2004.[2]
The club’s visual identity is built around the tiger head emblem, which was adopted as the logo when Tiger Käse AG became the main sponsor in the 1970s.[3] The tiger head became part of the club’s identity through this sponsorship arrangement, connecting the ice hockey club to the cheese brand’s established tiger symbol.[3]
The club’s official colors are yellow and red.[4] Brand asset data for the club lists red tones including crimson (#ED1C24) and sangria (#9F0102) among its documented color palette.[5]
For the club’s 80th anniversary in January 2026, the SCL Tigers wore white retro-style jerseys for a special anniversary game, with the prominent logo and design recalling an earlier era of the club’s visual identity.[6]
Meaning and Symbolism
The tiger symbol in the SCL Tigers logo derives from the Tiger Käse brand, not from an independent club-designed emblem. The tiger head was adopted as the club logo when the cheese company became the main sponsor in the 1970s, making the visual identity a direct product of this sponsorship relationship.[3] The emblem thus combines the club’s sporting identity with the tiger symbol of its long-time sponsor in a single mark.[3]
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