SoFi Stadium is the 70,000-seat home of the Los Angeles Rams and Los Angeles Chargers in Inglewood, California, opened in 2020 as the centerpiece of the Hollywood Park entertainment district. The venue’s visual identity is built around the corporate brand of SoFi (Social Finance, Inc.), the digital personal finance company that secured the exclusive naming rights in a 20-year agreement announced in September 2019. The stadium’s logo is therefore not a standalone venue mark but a stadium-specific application of the SoFi wordmark and symbol, registered as a trademark by Social Finance, Inc. in October 2019. [1] [2]
Design and History
The SoFi Stadium trademark was filed on October 30, 2019, shortly after the naming rights announcement. The mark consists of the wording “SoFi Stadium” in light blue with six light blue circles and three white circles with light blue borders forming a square between the words “SoFi” and “Stadium.” The color claim covers light blue and white. The mark was published for opposition in August 2020 but was later abandoned in November 2021 after no statement of use was filed. [2] [3]
Additional trademark filings from the same period document variations of the mark, including a stacked version with the wording “SoFi Stadium” in light blue and the circle-square device placed to the right of “SoFi,” and a version described as six shaded circles and three circles with shaded borders forming a square between the words. These filings confirm that the venue identity was developed as an extension of the SoFi corporate brand rather than as an independent stadium emblem. [4] [5]
The stadium itself was designed by HKS Architects, and the venue opened in September 2020. The naming rights deal was announced by the teams on September 15, 2019, with SoFi CEO Anthony Noto describing the partnership as a way to gain exposure from “the world’s most prominent new stadium.” [1]
Meaning and Symbolism
The circle-square device in the SoFi Stadium logo is the symbol of the SoFi corporate brand, which the company uses across its products and marketing. The stadium-specific trademark filings do not document any additional symbolism tied to the venue’s architecture, the Los Angeles region, or the two tenant teams. [2]
Typography and Design
The trademark records describe the wordmark as “SoFi Stadium” in light blue lettering, with the circle-square device positioned between the two words. The design is notable for its simplicity: a straightforward wordmark paired with the geometric circle device, with no additional stadium-specific iconography such as a roof silhouette, football imagery, or architectural reference documented in the trademark filings. [2] [3]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
