Sorare is a French fantasy sports platform founded in 2018 by Nicolas Julia and Adrien Montfort, headquartered in Paris. The company allows users to collect, trade, and manage officially licensed digital sports cards built on blockchain technology, covering football, NBA, and MLB. [1] [2]
Design and History
Sorare’s visual identity is centered on a star-shaped mark that serves as the brand’s primary symbol. The mark is accompanied by the Sorare wordmark, and the platform’s brand assets include a blue color identified as #0066FF alongside a dark tone. [3]
The company has expanded its identity across multiple sports verticals. In July 2022, during its second Community Event, Sorare unveiled a new logo dedicated to its MLB product, alongside card designs similar to the latest editions of its football cards. [4]
In 2025, Sorare launched “Sorare 26,” a campaign described as an effort to modernize the platform’s image and attract new managers. The campaign featured Zinédine Zidane as its figurehead. [5] The launch of Sorare 26 was reported as a commercial success, with the platform’s partnership with LFP Media, the commercial arm of French professional football, cited as evidence of renewed activity. [6]
Meaning and Symbolism
Documented interpretation of the Sorare star mark is limited. The company’s own communications describe the brand as combining sports, gaming, and NFTs so fans can “own your game,” a phrase used as an internal value statement. [7]
Typography and Design
Specific typography details for the Sorare wordmark have not been officially documented in available sources. The brand’s design team, which includes product designers and brand designers, has shared motion and interface work publicly, indicating an in-house approach to visual development. [8] In 2022, Sorare appointed Dan Sormaz as Head of Design, with the company confirming its continued focus on aesthetics through the appointment. [9]
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