West Ham United

Industry: Sports

Colors: Blue Red Gold Orange Yellow White

Category: Sports

TAGS:

Athletics, Blue, Competition, Europe, Football, Gold, Orange, Professional Football, Recreation, Red, Sports, United Kingdom, white, Yellow

West Ham United is a professional football club based in Stratford, East London, that competes in the Premier League. The club traces its origins to Thames Ironworks FC, founded in 1895, and was reformed under its present name in 1900.[1] The club’s identity is closely associated with a mark featuring crossed hammers, and this archive preserves an archived crest associated with West Ham United.Documentation of the crest’s designer, the date each element was introduced, and the reasoning behind specific visual choices is not available in the cited sources. Details such as typography, exact colours and redesign history should not be treated as established here.

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 01/10/2026.

Colors

8 colors

#7C2C3BRed, 69%
RGB 124, 44, 59; CMYK 0, 65, 52, 51
White text 9.2:1 (passes AA)
#2DAFE5Blue, 11%
RGB 45, 175, 229; CMYK 80, 24, 0, 10
Black text 8.4:1 (passes AA)
#F8D742Yellow, 9.4%
RGB 248, 215, 66; CMYK 0, 13, 73, 3
Black text 14.8:1 (passes AA)
#FFFFFFWhite, 5.7%
RGB 255, 255, 255; CMYK 0, 0, 0, 0
Black text 21.0:1 (passes AA)
#D0B4B9Pink, 1.7%
RGB 208, 180, 185; CMYK 0, 13, 11, 18
Black text 10.9:1 (passes AA)
#A46C77Red, 1.6%
RGB 164, 108, 119; CMYK 0, 34, 27, 36
Black text 5.0:1 (passes AA)
#5A6586Blue, 1.3%
RGB 90, 101, 134; CMYK 33, 25, 0, 47
White text 5.8:1 (passes AA)
#D6A93AYellow, 0.5%
RGB 214, 169, 58; CMYK 0, 21, 73, 16
Black text 9.6:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

White Visible, low contrast

Black Visible, low contrast

Mid grey Visible, low contrast

On #7C2C3B Reversed to white

Compared with Sports

2,708 measured Sports logos

Only 12% of Sports logos in the archive use red as the main color.

Main color red12%
Emblem51%
Four or more colors85%
Most common main color here: blue26%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type: EmblemClassified by AI
Proportions: 1 : 1.1Roughly square
Ink coverage: 84%16% empty space inside the outline
Symmetry: Mirror-symmetric100% left-right match
Outline: Free-formOverall silhouette
Complexity: Detailed56 shapes, about 1,591 points

Tints and shades

Click a step to copy

#7C2C3B

#2DAFE5

#F8D742

Typography

Lettering style: Geometric sans, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Symbol shows: Two crossed hammers
Style: Flat, minimal, corporate
Layout: Enclosed emblem
Techniques: Badge
Text in the logo: WEST HAM UNITED LONDON

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Sports

West Ham United