Matterport is a spatial data company known for its 3D digital twin technology, used to capture and process immersive 3D environments for real estate, architecture, construction, and facilities management. The company was founded in 2011 and was acquired by CoStar Group in February 2025. [1]
Design and History
Matterport’s visual identity has undergone at least two distinct phases. The company originally used a yellow and gray logo. Around January 2020, Matterport changed its branding to a red logo, a shift noted by industry observers at the time. [2]
Following the CoStar Group acquisition completed on February 28, 2025, Matterport unveiled another new logo. [3] This redesign adopted a graphic structure inspired by CoStar’s visual charter, featuring clean geometry and a three-dimensional style. The update preserved Matterport’s historical brand colors, described as a deep red with modern tones, to maintain continuity and recognition among existing customers. [3]
The current Matterport logo consists of a three-dimensional view of a partial-cube shape followed by the word “Matterport” in stylized letters, according to the trademark registration filed by Matterport, Inc. in July 2021. [4]
Meaning and Symbolism
The cube motif in the Matterport logo directly references the company’s core technology. The three-dimensional, partial-cube shape evokes depth and perspective, concepts central to Matterport’s 3D scanning and digital twin platform. [3] The geometric design is intended to reflect the company’s expertise in creating immersive 3D experiences that bring physical environments to life. [3]
Matterport’s official brand guidelines, published for its service partner program, describe the logo system as containing three visual elements: the Matterport brand icon, the wordmark, and a designation line. The guidelines instruct partners not to modify the color or composition of any element of the badge. [5]
Typography and Design
The Matterport wordmark uses stylized letters as part of the trademarked logo. The mark combines the partial-cube icon with the wordmark in a horizontal lockup. [4] The company’s co-branding guidelines specify that partners should use the “Powered by Matterport” logo to promote their use of Matterport technology, and caution against using Matterport colors or brand features in ways that could confuse consumers into thinking a business is owned or operated by Matterport. [6]
Specific designer attribution for the Matterport logo has not been publicly documented. The 2025 redesign was developed in connection with the company’s integration into CoStar Group, but no external agency has been named in available sources.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
