Computacenter is a UK-based independent technology and services provider founded in October 1981, serving large corporate and public sector organisations across Europe and beyond [1]. The company’s visual identity is built around a two-part logo: a graphic symbol called the “customer centric mark” and a logotype set in a dedicated typeface [2].
Design and History
Computacenter underwent a major rebrand in February 2008, unveiling a new corporate logo that the company said reflected “a common set of brand values and a refreshed visual identity” [3]. The rebrand was the company’s first visual facelift in 27 years [4]. At the time, the logo included the tagline “Services & Solutions” beneath the Computacenter wordmark [5].
According to then-CEO Colin Brown, the previous logo symbolised “the speed of a logistics organisation,” while the new mark better represented the company’s self-understanding as an international services and solutions company [5]. The rebrand was accompanied by an internal cultural shift toward a customer-centric mindset across the organisation [4].
In 2015, the tagline was updated from “Services & Solutions” to “Enabling Users,” reflecting a shift in focus toward the end user [6]. The company’s mobile application documentation references its “Enabling Users and their Business” philosophy [7].
Meaning and Symbolism
The graphic element above the wordmark is officially named the “customer centric mark.” Computacenter’s brand guidelines describe it as a graphic element that symbolises the company’s commitment to building positive relationships with all its contacts [8]. The mark is intended to depict two facing “C”s that stand for “Customer Centric,” suggesting a sustainable customer relationship [5].
The customer centric mark may be used as a standalone element in certain applications, though the full logo is preferred in most scenarios [2].
Typography and Design
The Computacenter logotype uses a typeface called Bodega, which is reserved exclusively for the logo and should not be used for any other purpose [2]. The company’s brand guidelines specify only three colour variations for the logo: blue, white and monochrome, with the monochrome version used only where colour application is not available [2]. The brand colour palette includes “Heritage Blue” (specified as #0D21A0 in RGB terms) and “Foundation Blue” [8].
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