Westnet is an Australian telecommunications brand founded in 1994 in Geraldton, Western Australia, providing phone and internet plans to residential and business customers. The company was acquired by iiNet in 2008, and iiNet itself became part of the TPG Telecom group in 2015. Westnet is no longer signing up new customers, directing them instead to iiNet and TPG Telecom services, while existing customers continue to receive support. [1] [2]
Design and History
Westnet’s visual identity has been tied closely to its corporate ownership history. Following the iiNet acquisition in 2008, Westnet operated as part of the iiNet group, and its branding reflected that relationship. [1] Community discussions from the period note that Westnet’s branding was effectively iiNet’s identity rendered in different colors, a distinction that existed before TPG’s acquisition of iiNet. [3]
An archived asset from Westnet’s customer portal shows the brand used a logo file hosted under a “brand-westnet” directory, indicating a dedicated Westnet visual identity was maintained within the iiNet system. [4] Earlier versions of the Westnet logo were distributed as GIF files on the company’s website, and the brand underwent at least one visual refresh that was discussed alongside a website redesign in community forums. [5] [6]
Meaning and Symbolism
Brand asset databases list a palette associated with the mark, including a cerulean blue tone with the hex code #0A98D7 and a darker blue at #00638A. [7] No official source provides a documented explanation of the logo’s abstract form or the intended meaning behind its color choices.
Typography and Design
The brand’s current status as a closed service, with new customers directed to iiNet, means the Westnet identity is being phased out in favor of parent company brands. [2]
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