DigiTech is an American manufacturer of guitar effects pedals and audio processing equipment, founded in 1984 at the start of the digital audio revolution.[1] The brand is best known for products such as the Whammy pitch-shifting pedal and the Trio+ band creator.[2] In April 2022, the brand was acquired by South Korean manufacturer Cort (Cortek) from Harman.[3]
Design and History
The current DigiTech wordmark consists of the term “DIGITECH” in a stylized font, accompanied by a design pattern to the left of the text.[4] The design pattern is composed of plain single-line rectangles.[4] This mark was filed as a trademark application by Cor-tek Corp. in 2025, following the brand’s acquisition by Cort.[4]
An earlier DigiTech trademark registration, filed in 2005 and registered in 2006, covered the word “DIGITECH” for guitar signal processors and electronic music signal processors for instruments.[5] That registration was held by Harman International Industries and was valid through September 2026.[5]
Brand asset listings for DigiTech show a color palette that includes a bright yellow (hex #FFEE34) and white, alongside black.[1] The brand’s logo is available in vector format for use across digital and print applications.[6]
Meaning and Symbolism
The trademark filing for the current mark describes only the visual elements: a design pattern of plain single-line rectangles positioned to the left of the stylized “DIGITECH” wordmark.[4]
Typography and Design
The DigiTech wordmark uses a stylized font, as described in the trademark filing.[4] The specific typeface has not been officially identified in available sources. The mark’s design pattern, consisting of plain single-line rectangles, sits to the left of the wordmark.[4]
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