Gilbern Logo
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Gilbern

Gilbern was a Welsh sports car manufacturer founded in 1959 by Giles Smith and Bernard Friese and based in Llantwit Fardre near Pontypridd, Glamorgan. Its badge featured a red Welsh Dragon mounted on the front grille.

Gilbern was a Welsh sports car manufacturer founded in 1959 by Giles Smith and Bernard Friese, with the marque name formed from parts of the founders’ first names [1]. The company, formally Gilbern Sports Cars (Components) Ltd, was based in Llantwit Fardre near Pontypridd, Glamorgan, Wales [2]. Gilbern is recognized as the only motorcar ever commercially produced in Wales [3].

Design and History

The Gilbern badge is most notably associated with the Welsh Dragon, a symbol of Welsh national identity [3]. As the only car manufacturer established and operated in Wales, Gilbern was entitled to use the Red Dragon as its badge [4]. The dragon badge was mounted on the front grille of the cars, a distinctive feature that set Gilbern apart from other British sports car makers of the era [5].

The badge’s Welsh character was a point of pride for the marque. Contemporary coverage described the car as having “national pride emanating from its Red Dragon logo” and noted that “The Gilbern car always had the Welsh look” [6]. The badge featured a red dragon design that drew on the traditional Welsh Dragon motif [7].

Production of Gilbern cars ran from 1959 until the company ceased trading in 1973-1974, with approximately 1,000 vehicles built [4][2]. The models produced included the Gilbern GT, the Genie, and the Invader [3].

Meaning and Symbolism

The Red Dragon was the central symbolic element of the Gilbern identity. Because Gilbern was the only car manufacturer established and operated in Wales, it was uniquely entitled to use the Red Dragon as its badge [4]. The dragon motif directly connected the marque to Welsh national identity and distinguished it from the many English specialist car manufacturers of the period [8].

The badge was described as a “distinctive dragon badge on the front” of the cars, and more than 700 surviving Gilberns had been tracked down with this badge intact as of 2004 [9]. The dragon emblem has been preserved through the Gilbern Owners Club, which continues to maintain the marque’s history and support surviving vehicles [10].

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Logo data

Measured from the original SVG file on 30/09/2026.

Colors

5 colors

  • #000000Black, 69%

    RGB 0, 0, 0; CMYK 0, 0, 0, 100

    White text 21.0:1 (passes AA)

  • #FFFFFFWhite, 24%

    RGB 255, 255, 255; CMYK 0, 0, 0, 0

    Black text 21.0:1 (passes AA)

  • #878787Grey, 3.4%

    RGB 135, 135, 135; CMYK 0, 0, 0, 47

    Black text 5.8:1 (passes AA)

  • #CCCCCCGrey, 2%

    RGB 204, 204, 204; CMYK 0, 0, 0, 20

    Black text 13.1:1 (passes AA)

  • #646464Grey, 2%

    RGB 100, 100, 100; CMYK 0, 0, 0, 61

    White text 5.9:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Automotive

248 measured Automotive logos

Only 9% of Automotive logos in the archive are emblems.

  • Main color black36%
  • Emblem9%
  • Four or more colors22%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
EmblemClassified by AI
Proportions
1.1 : 1Roughly square
Ink coverage
80%20% empty space inside the outline
Symmetry
Mirror-symmetric100% left-right match
Outline
CircularOverall silhouette
Complexity
Moderate3 shapes, about 439 points

Tints and shades

Click a step to copy

#878787

Typography

Lettering style: Serif, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: EB Garamond, Libre Caslon Text, Playfair Display

Visual description

Classified by AI

Symbol shows
Angular arrow shape
Style
Flat, minimal, vintage
Layout
Name inside the symbol
Techniques
Badge
Text in the logo
GILBERN GT

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