Deutsche Börse Group is a Frankfurt-based exchange organization and market infrastructure provider. Its corporate trademark, an ascending stock curve, was created in 1992 when the Frankfurt Stock Exchange was renamed Deutsche Börse, and it remains in use today in simplified form.[1]
Design and History
The visual identity of Deutsche Börse dates to the company’s founding under its current name. In 1992, when the Frankfurter Wertpapierbörse AG became Deutsche Börse, the Stuttgart design studio Stankowski + Duschek was commissioned to create both the trademark and the corporate image.[2] Karl Duschek designed a picture mark in the form of an ascending stock chart.[2] The studio, led by Anton Stankowski and Karl Duschek, was also responsible for other notable German corporate identities, including Deutsche Bank and Messe Frankfurt.[3]
Since its introduction, the mark has been refined rather than replaced. GABC, a brand consultancy, later developed the corporate design around the symbol, simplifying it for digital applications while keeping the ascending curve as the company’s trademark.[1] The design agency hauser lacour has also served as a long-standing partner, re-launching the media portfolio and integrating the logo with divisional claims into a new logo module.[4]
In November 2025, Deutsche Börse consolidated its cash market brands. The trading venues formerly known as “Deutsche Börse Cash Market,” “Xetra,” and “Börse Frankfurt” were united under a single brand, Deutsche Börse, with the venues renamed “Deutsche Börse Xetra” and “Deutsche Börse Frankfurt.”[5] The company stated that the new brand embodies efficiency, ambition, and clarity.[5]
Meaning and Symbolism
The ascending stock curve is a direct visual reference to rising market performance. According to GABC, the symbol was developed as an “ascending stock curve” when the Frankfurt Stock Exchange became Deutsche Börse in 1992.[1] The mark remains in use today as the company’s trademark.[1]
Typography and Design
Documented details on the typography of the Deutsche Börse wordmark are limited. The corporate design has been described as evolving through simplification, with GABC noting that “modernity resulted from simplification, liberation, complementation and deliberate reinforcement.”[1] The design system was developed to be flexible across corporate divisions while guaranteeing a uniform appearance.[4]
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