Laurentian Bank, known in French as Banque Laurentienne, is a Canadian financial institution headquartered in Montreal. Its current visual identity centers on a stylized tree symbol set within a blue square, paired with the bank’s name in a yellow block, a design documented in the bank’s own brand standards and trademark registrations.
Design and History
The bank’s official visual identity program describes the logo as a vertical version consisting of a blue square block containing the yellow symbol (the tree), with a yellow rectangle equivalent to half a square carrying the name “Banque Laurentienne” beneath the tree block.[1] The bank’s brand guidelines specify the primary blue as Pantone 2955.[1]
Canadian trademark registrations for both the English and French versions of the mark describe the figurative elements as including stylized trees or bushes, one tree or bush, several polygons juxtaposed or intersecting, squares, rectangles, and quadrilaterals containing representations of plants.[2][3] The bank makes logos for its four business lines and its visual identification program available for download from its website, noting that the logos remain the property of the bank at all times.[4]
In 2005, Laurentian Bank launched an ideas competition to create a new distinctive exterior architectural identity for its 156 branches, described as a first in the Canadian banking industry. The challenge was to create an exterior identity employing an original language representative of the bank’s distinctive character and new positioning.[5]
Meaning and Symbolism
The tree symbol is the central figurative element of the Laurentian Bank mark, as documented in both the bank’s brand guidelines and its trademark registrations.[1][2]
Typography and Design
The bank’s brand standards describe the wordmark as appearing in a yellow rectangle beneath the blue square containing the tree symbol.[1] The guidelines also specify minimum logo sizes and preferred colors, including the Pantone 2955 blue.[1]
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