Texas Capital Bank is a commercial bank headquartered in Dallas, Texas, operating as a subsidiary of Texas Capital Bancshares, Inc. (NASDAQ: TCBI). The bank’s visual identity centers on a five-pointed star within a circular emblem, paired with a stacked wordmark in blue lettering.
Design and History
The current Texas Capital Bank logo consists of a blue star within a white circle, with the circle containing a red border, positioned to the left of the wording “Texas Capital Bank” in blue font. The wordmark is stacked in three lines: “Texas,” followed underneath by “Capital,” followed underneath by “Bank.” Red, white, and blue are claimed as features of the mark.[1]
On May 10, 2021, Texas Capital Bank announced the completion of a rebranding initiative that included an updated logo and website. The company described the updated logo as “designed to be simplified but bold with contrasting colors, giving the logo many are familiar with a more current and relevant look.” The design was also intended to convey stability and approachability.[2]
The rebranding was announced under new President and CEO Rob C. Holmes, with the company stating the modernization reflected its commitment to clients and its focus on building a more unified organization.[2]
An earlier trademark registration for Texas Capital Bank, filed in 1999 and registered under number 2585668, also described a mark featuring a single five-pointed star with two concentric circles, with the drawing lined for the colors red and blue.[3] This indicates the star-in-circle motif has been a consistent element of the bank’s identity across iterations.
Meaning and Symbolism
The bank’s official communications do not provide an explicit explanation of the star’s symbolism. However, the five-pointed star is a well-known emblem of Texas, appearing on the state flag as the “Lone Star.” The bank’s own history page notes that it has full-service locations in Austin, Dallas, Fort Worth, Houston, and San Antonio, reflecting its statewide presence.[2]
The 2021 press release states the updated logo was designed to be “simplified but bold with contrasting colors” and to provide clients with “a feel that reflects stability and approachability.”[2] No further documented symbolism has been publicly disclosed by the bank.
Typography and Design
The trademark registration describes the wordmark as “wording in blue font” arranged in three stacked lines: “Texas,” “Capital,” and “Bank.”[1] The specific typeface used in the logo has not been publicly identified by the bank, and no designer or agency attribution for the 2021 rebrand has been disclosed.
The bank also uses the star-in-circle motif in related sub-brand marks. A trademark application for TCBI Securities, Inc. describes “a star within a circle, followed to the right by the wording TCBI Securities, Inc.”[4] Similarly, a pending application for Texas Capital Private Bank describes “Star within a circle followed by the words ‘Texas Capital’ in larger font, and the words ‘Private Bank’ in smaller font.”[5]
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