San Pellegrino Logo PNG
S.Pellegrino’s water identity centres on a red star above a dark-blue serif wordmark. On the bottle, the main label adds light-blue Art Nouveau filigree; a separate shoulder label carries an image of a local building and the date “1899.” The brand’s guide to its bottle labels also identifies the red star on the cap and the wording “Acqua Minerale Naturale.”
Meaning and history
The company began bottling mineral water in 1899, when Cesare Mazzoni and Milanese partners founded the Società Anonima delle Terme di San Pellegrino. The spring had been used since the Middle Ages, and the church of Sancti Pellegrini, recorded in 1250, gave its name to the spring and village. The company’s history and Nestlé’s account of the brand’s anniversary describe the founding period.
The tall green glass bottle, called “Vichy,” is an early part of the identity. The name refers to San Pellegrino Terme’s contemporary nickname, “the Italian Vichy.” A report on the 2019 anniversary bottle notes that the bottle’s shape had remained unchanged since 1899 (Food & Drink Business).
The red star has a documented quality association: it was awarded to Italian export products judged to be of particular excellence and quality. In 1906, the label was registered as a trademark in four languages, with the star at the centre of its design. Nestlé’s anniversary account and Fine Dining Lovers’ label history describe the registration and the star.
The building is a later addition, not part of the original label design. In the 1990s, an image of the Grand Hotel and Casino of San Pellegrino Terme, an Alpine skyline and “1899” appeared on the shoulder label. The hotel and casino had opened in 1906; the shoulder-label image connects the packaging to the town’s history and the water’s place of origin (Fine Dining Lovers; S.Pellegrino’s bottle-label guide).
Commemorative packaging has varied the surrounding design while retaining the star and wordmark. Editions marked the 500-million-bottle milestone in 2006 and the 110th anniversary in 2009; later collaborations included Missoni, Bulgari, Pavarotti and Vogue Italia. The 2019 diamond bottle and a 2024 125th-anniversary edition continued the practice of adapting the bottle’s appearance for a special release (Fine Dining Lovers; World Brand Design).
2003 – Today
This image shows the star-and-wordmark arrangement on a plain white field. The heading is an inherited archive label, not evidence that a redesign took place in 2003. In 2024, FutureBrand Paris renewed the wider Sanpellegrino brand identity but left the S.Pellegrino logo unchanged, according to World Brand Design’s report.
Current emblem
This image isolates the red star, while the full water logo pairs the star with the S.Pellegrino wordmark. The star remains the emblem’s most distinctive element; on the bottle, it sits above the wordmark, with the decorative label and shoulder artwork providing additional context. The 2024 identity renewal kept the logo unchanged (World Brand Design).
S.Pellegrino mineral water and Sanpellegrino Italian Sparkling Drinks are related but distinct product identities. Aranciata was launched in 1932 under owner Ezio Granelli, and a wider sparkling-fruit range followed; later packaging updates to those drinks do not represent a change to the water logo. The launch history is recorded by S.Pellegrino, while reports on the 2024–25 redesign describe it as a refresh of the soft-drink packaging (YouMark; Marketing Beat).
The logo’s core elements are therefore easy to distinguish: a red star, a serif wordmark and, on the bottle, a label system that combines Art Nouveau decoration with references to San Pellegrino Terme.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. San Pellegrino and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
