Eden Park Logo

Eden Park Logo PNG

Eden Park is a French ready-to-wear label whose identity centres on a pink bow tie. The device appears in the wordmark and also as a small detail on garments, including collars and pockets, as WWD has noted.

Meaning and history

Franck Mesnel and Éric Blanc, former Racing Club de France players who represented France, co-founded the label in 1987. Its name comes from Eden Park in Auckland, venue of the 1987 Rugby World Cup final between France and New Zealand. The BBC’s account connects the bow tie to Mesnel’s rugby years: he described it as “quite classy, a bit James Bond,” while the pink brought a lighter note to the sport.

Eden Park’s own history dates Mesnel’s first pink bow tie on the pitch to a match against Brive on 19 April 1987. Pink was already associated with the Racing team through its Pink Panther mascot. The motif later became both a logo device and a recurring clothing detail.

Old Logo

This archive image shows a pink bow tie above the Eden Park name inside a navy oval outlined in white. A small rugby-player illustration sits between the two words, making this version more like a compact crest than a simple wordmark. The image records a visual stage, but does not establish when the design was introduced.

???? – 2016

Here the oval and player illustration are absent. The navy serif lettering stretches across the composition, with a small pink bow tie between “Eden” and “Park”; a widely spaced “RUGBY LEGEND” line sits below. The archive heading is retained, but the date and wording are not independently established as a dated redesign or official claim.

2016 – Today

This stage presents “Eden Park” in large dark serif lettering, with the pink bow tie between the words and “PARIS” spaced beneath. Its light background and open layout contrast with the oval crest and navy wordmark in the earlier images. The heading’s 2016 start is unverified; separately, Eden Park’s pink bow-tie identity is confirmed in recent brand pages and trade coverage.

Colour and wordmark

The registered colour mark specifies a pink bow tie with a navy border and a navy verbal element, and claims pink Pantone 203C and navy blue. The INPI record dates that filing to 13 November 2009 and lists it as renewed. An earlier semi-figurative EDEN PARK registration was filed on 7 October 1996 and expired in 2006; these are trademark dates, not proof of when a particular logo design first appeared. The 2009 INPI record and the earlier record identify Cinq-Huitièmes SA as the mark holder.

Across the pictured versions, the bow tie remains the clearest recurring feature, while the wordmark shifts in scale, placement and background. In the 2010s, the label repositioned its presentation around “French Flair,” extended the bow tie into navy, white and red, and adopted a lighter store concept, as FashionNetwork reported and Franck Mesnel discussed in an interview.