The Lanvin identity brings together a figurative emblem and the house name. The emblem depicts founder Jeanne Lanvin with her daughter, Marguerite, in an illustration by Paul Iribe. Accounts date the drawing or its adoption to 1922, 1923, or 1924, so it is best placed in the early 1920s. The French national archives and the Musée des Arts Décoratifs describe its subject and history (France Archives; Musée des Arts Décoratifs).
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The current identity combines the enduring illustration with a wordmark redesigned by M/M (Paris) in 2022, and the house’s Lanvin Blue packaging introduced in 2025. The emblem stands apart from a lettering-only mark: instead of relying on initials or a monogram, it presents two figures as a compact scene. WWD reported on the 2022 redesign and the later packaging, as did Harper’s Bazaar Brazil.
Meaning and history
The Lanvin identity brings together a figurative emblem and the house name. Their contrast is clear: the emblem is a scene of two figures, while the wordmark is built from the house name.
The emblem’s subject has roots in a 1907 costume-ball photograph of Jeanne Lanvin and Marguerite in matching dress. The Musée des Arts Décoratifs traces the mark to that image; Iribe’s drawing turned the mother-and-daughter pairing into a black-and-white illustration (Musée des Arts Décoratifs; WWD).
The illustration was also used on the Arpège perfume bottle, designed by Armand-Albert Rateau and launched in 1927. A Palais Galliera press release describes the drawing rendered in gold on the bottle. The emblem continued to be identified with the house in later accounts, including a 2014 report on an animated short built around it (Palais Galliera; WWD).
1923 – 2001
This stage pairs the two-figure emblem with the Lanvin name. The figures give the composition its distinctive pictorial focus, while the lettering identifies the house alongside them. The illustration’s appearance on the Arpège bottle is a documented example of how the emblem was carried across from the house identity to a product design.
The year in the stage label should not be read as a settled date for the drawing: published accounts place its creation or adoption between 1922 and 1924. The Musée des Arts Décoratifs dates adoption to 1924, while the French national archives place the logo in 1922 (Musée des Arts Décoratifs; France Archives).
2001 – Today
This image shows the name alone in widely spaced uppercase serif lettering. The archive heading is not evidence that the wordmark began in 2001; the documented logo redesign came in 2022, when Lanvin commissioned M/M (Paris). WWD described that redesign as part of a wider image overhaul (WWD).
The contemporary identity also extends to Lanvin Blue, the house’s signature packaging colour introduced in 2025. WWD and Harper’s Bazaar Brazil reported that the blue was inspired by Fra Angelico’s frescoes and developed in multiple shades for packaging and carrier bags. Together, the emblem, wordmark, and blue packaging connect the house’s figurative mark with its more recent lettering and colour work.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Lanvin and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
