Hanes Logo

The Hanes logo grew from a garment label into a broader brand identity. Its recurring feature is a flag-shaped field carrying the Hanes name. The brand introduced a red label as its first unified logo in 1924, according to Hanes’ published history. In 2026, a refresh separated the flag from the wordmark and placed it above the name, as Local OOH’s coverage and a design-news digest report.

Hanes Logo PNG

This red flag with the Hanes name inside it represents the earlier lockup, not the 2026 design. The compact label format keeps the brand name together with a distinctive, easily recognized shape.

Meaning and history

The Hanes name comes from the family surname. John Wesley Hanes opened Shamrock Hosiery Mills in 1901, and his brother Pleasant Henderson Hanes and his sons established P.H. Hanes Knitting Co. in 1902. The brothers had sold their tobacco business to R.J. Reynolds in 1900, according to NCpedia’s account of the Hanes companies.

Across the sequence, the name remains prominent, but the label is not one unchanging design: examples include a framed red label, a paper tag, a red block and product-line labels.

1914 – 1940

The image shows a red field framed by a pale border, with tall capital letters filling the center. The heading’s 1914 date should not be taken as the confirmed start of this logo: Hanes’ published history dates its first red label to 1924. The pictured design shows the label idea, while its exact date is not established by that history.

1940 – 1950

This example is a pale, rectangular garment tag rather than a simple red flag. Its printed name and size information make the label’s practical role especially visible: it identifies the product as well as the brand.

1950 -1960

Here the label returns to a solid red flag shape, with HANES set in tall capital letters. Hanes’ history dates an all-capital treatment of the name to the 1950s, a documented change in the wordmark’s styling.

1960 – 1970

The pictured Hanes Sport label adds a product name to the flag treatment. The angled red shape and surrounding garment details differ from the simpler red label, showing how the name could be adapted for a specific line.

1970 – 1980

This garment label places the Hanes wordmark diagonally above a small colored shape and product details. Hanes’ history records a move to lowercase wordmark styling during the 1970s; this label also illustrates a less formal treatment than the all-capital red label.

1980 – 1995

The example combines a large Hanes name with a separate range name in a contrasting band. Unlike the earlier flag-centered labels, it gives both the brand and the product line space within one rectangular tag.

1995 – Today

This red flag places the Hanes wordmark inside a broad, waving shape. Hanes’ published history records a 2005 renewal as a flag logo. The stage heading’s “Today” does not indicate present use: reports on the 2026 refresh describe a later design that moved the flag above the wordmark.

Wordmark, color and the 2026 refresh

Red is the defining color of the Hanes logo, beginning with the 1924 label. The lettering changed over time: Hanes’ published timeline records capital lettering in the 1950s, lowercase styling from the 1970s into the 1990s, and the flag logo renewal in 2005. The historical labels also show variations in layout and product-line wording.

The 2026 refresh retained the red flag and Hanes name but changed their relationship: the flag sits above the wordmark instead of enclosing it. Coverage of the refresh connects the redesign with the “Get Comfortable” campaign and credits agency Special US.

Company context

The two Hanes companies combined as Hanes Corporation in 1965. Hanes later became part of Consolidated Foods, renamed Sara Lee Corporation in 1985, and Hanesbrands Inc. spun off from Sara Lee in 2006. NCpedia documents the earlier corporate transitions, while the HanesBrands filing and contemporary reporting cover the spin-off.

Gildan Activewear completed its acquisition of HanesBrands on 1 December 2025. The combined company operates under the Gildan name, while Hanes retained its brand name, according to ASI Central’s report.