Lindex Logo PNG
Lindex is a Swedish fashion chain founded in Alingsås in 1954. Today it is a division of Lindex Group Oyj, the Helsinki-listed group that also includes Stockmann as a separate division. The group changed its name from Stockmann to Lindex Group in March 2024, as Lindex Group’s reporting explains.
Meaning and history
The wordmark has changed substantially in style: the earliest stage shown here uses flowing, linked lettering, while later versions simplify the letters and emphasize the E. Across the stages, the name itself remains the central feature, paired with a red-and-white palette.
Lindex’s documented history begins in 1954, when Ingemar Boman and Bengt Rosell opened a lingerie shop called Fynd in Alingsås and later took over the Gothenburg company Lindex. The chain adopted that company’s name, according to The Industry Fashion’s directory.
1982 – 1998
This stage pairs an expressive italic wordmark with a heart above the opening letter. The long, sweeping initial L and the connected strokes give the lettering a fluid quality; the heavier serif forms make the name feel more ornamental than the later versions. The image presents the mark in white against a red rectangular field.
1998 – 2010
A Lindex press release dated 31 August 1998 announced a new logotype, credited to graphic designer Anders Kornestedt of Forsman & Bodenfors. It said the change would take effect at the end of September as part of a broader graphic-profile overhaul across the chain’s 273 stores at the time. Kornestedt described finding a heart shape in the E and noted that the previous logotype had also contained a heart, as reported in the announcement.
The stage image shows a marked move away from the earlier script: the letters are upright, widely spaced and sans serif, with a rounded E as the main typographic feature. The red field and white lettering continue the color contrast seen in the preceding stage.
2010 – Today
The current Lindex wordmark uses uppercase, sans-serif letters in red on a light background. Compared with the 1998 stage, the lettering is larger and more geometric, while the E retains a distinctive rounded form. The composite history image labels this stage “2010 – NOW”; the all-caps mark shown here is the wordmark Lindex uses today, according to the group’s reporting.
Color and letterforms
Red and white recur across the logo stages, but the way they are applied varies: the earlier images place white lettering in a red panel, while the current mark appears as red lettering against a light background. The wordmark carries the identity through its letterforms rather than a separate emblem. The evolving L and E provide the clearest visual points of comparison, from the heart detail in the early script to the rounded E in the later lettering.
The 1998 redesign is the stage with a dated announcement and named designer. The earlier and later stages are useful visual comparisons, showing the progression from decorative connected lettering to a simpler, uppercase wordmark.
Disclaimer
This article is part of the educational resources provided by Logo Index, an independent archive covering logos, visual identities and graphic design history. Lindex and associated trademarks and brand assets remain the property of their respective rights holders where applicable.
